Tracking Conversions Option 2

Tracking your Campaign’s Conversions

Conversion tracking shows you what your customers do when they interact with your ads. The conversion you track depends on your marketing objective. For instance, if you want to generate leads, you will track users that submit personal information, such as their email, on your website.

To create a conversion, you will click the wrench tool and then Conversions

As we mentioned before, you will choose your conversion based on your marketing objective

Once you have created your conversion, integrate the tracking pixel into your company's landing page that a customer gets sent to after they complete a conversion (make a purchase, enter their email, etc).